Purpose of Post
Ensure that the people of Gwynedd are at the centre of everything we do. ·
Engage with stakeholders in order to maintain relationships and raise the profile of the Unit.
Assist the Unit with all of the Unit's marketing work, creating marketing material and ensuring that the service brand is clearly communicated and maintained.
Responsibility for Resources e.g. staff, budgets, equipment
Laptop, Mobile Phone
Main Duties
Assist Family Information Officers with the marketing of all of Teulu Gwynedd's work by ensuring that the Teulu Gwynedd brand is reflected in all publicity campaigns. Support will need to be secured to ensure that the following are consistently achieved:
i. regularly update the Gwynedd Children and Families Services pages on the Council's website, assisting officers with relevant tasks in order to meet consistency requirements on the Children Services pages, e.g. Task Group
ii. assist the administrative assistants to follow branding guidelines for promoting the Unit's information on social media, namely Facebook and Instagram
iii. display information on centre notice boards
iv. produce publicity materials
v. keep a stock of marketing materials
Produce engagement and marketing material in accordance with the Unit's brand guidelines for promoting a wide range of services and events hosted by the Unit's teams.
Use Canva software and the Unit's branding package for maintaining consistency and building the Unit's brand.
Maintain the digital promotion platforms ensuring that a range of projects are covered effectively on the Unit's social media and the Council's website.
Ensure the maintenance of the social media posts' schedule by completing a regular analytical review and working towards getting more followers and high reach on the Unit's social media.
Identify current marketing trends and attend training to ensure consistent use of the latest software.
Organise and run outreach sessions to raise the profile of Teulu Gwynedd across the authority, and support/mentor families who find it difficult to access relevant information digitally. Support intervention/service providers from all sectors to ensure their information is available to families in the county (maximising the use of resources such as DEWIS, the Council Website and social networks). ·
Ensure support for the Unit with campaigns to raise awareness of the wide range of support available through our social media.
Responsibility for responding to or rerouting enquiries from families and childcare providers to relevant officers as required.
Represent the Unit at regular events for the promotion of the Unit's services.
Establish and maintain effective working relationships with the public, internal officers across Local Authorities, statutory and voluntary agencies, and organisations in the field of children and families. ·
Any other duties relevant to the job at the request of the manager.
Responsible for self-development.
Ensure compliance with Health and Safety rules in the workplace in accordance with the responsibilities noted in the Health and Safety at Work Act 1974 and the Council’s Health and Safety Policy. ·
Operate within the Council’s policies in relation to equal opportunities and equality.
Responsibility for managing information in accordance with the Council’s information management standards and guidelines.
Ensure that personal information is treated in accordance with Data Protection legislation.
Commitment to reducing the Council’s carbon emissions in accordance with the Carbon Management Plan, and to encourage others to act positively towards reducing the Council’s carbon footprint. ·
Undertake any other reasonable duty which corresponds to the salary level and responsibility level of the job.⁠
Responsible for reporting any concern or suspicion that a child or vulnerable adult is being abused
Special Circumstances e.g. the need to work unsociable hours, special working arrangements, etc.
Working Hours: 37 hours a week. Occasionally there will be a request to work on a flexible rota between 8am and 6pm. There will also be a need to work unsociable hours from time to time.
The above is only an outline of the duties of the post to provide an idea of the responsibility levels associated with the post. This job description is not comprehensively detailed and the duties of the post could change from time to time without changing its basic nature and level of responsibility.