Purpose of the Post.
•Ensure that the people of Gwynedd are at the heart of everything we do. 
•Investigate innovative ways to encouraging Gwynedd residents, schools and visitors to adopt affirmative behavior in order to achieve our goals as a department.
•Support the Department in developing and introducing a new approach with a focus on using digital channels and social media.
 
 
Responsibility for functions . e.g. staff, budgets, equipment
•Any equipment, vehicle, machine or goods related to the stated duties. 
 
Main Duties
Assist on effective communication and engagement campaigns and techniques, with specific consideration to the following duties:
Communication and Engagement:
•Produce interesting communication materials in all media formats
•Report, measure and evaluate the performance of those initiatives and activities undertaken including social media analytics.
•Investigate the best practices in terms of public engagement work and promote innovative ways of consulting.
•Prepare press releases, posters, leaflets, social website messages, simple video clips and short articles in Council publications to promote engagement exercises
Behaviour Change: 
•Research new and innovative behaviour change initiatives through communication, marketing and engagement channels.
•Develop digital behaviour change techniques to engage with the public
•Ensure that all services within the department promote behaviour change techniques in order to reach their strategic goals.
•Produce attractive behaviour change marketing materials for campaigns, exhibitions and events
Networking:
•Develop a good working relationship with all the department's stakeholders, such as Cadw'ch Cymru yn Daclus, WRAP Cymru, WLGA.
•Develop good working relationships with the Communications Team to ensure that our messages follow the Council's policies
•Assist the department where necessary by attending relevant regional and national forums and groups.
•Inspire and coordinate external partners to support behaviour change initiatives within the County.
•Assist the work of any specialist agencies that may be drafted in to help carry out specific activities.
Corporate: 
•Responsibility for self-development.
•Ensure compliance with Health and Safety rules in the workplace in accordance with the responsibilities noted in the Health and Safety at Work Act 1974 and the Council’s Health and Safety Policy.
•Operate within the Council’s policies in relation to equal opportunities and equality.
•Responsible for managing information in accordance with the Council’s information management guidelines.
•Ensure that personal information is treated in accordance with Data Protection legislation.
•Commitment to reducing the Council’s carbon emissions in accordance with the Carbon Management Plan, and to encourage others to act positively towards reducing the Council’s Carbon Footprint.
•Undertake any other reasonable duty which corresponds to the salary level and responsibility level of the job.
•Responsibility to report any concern or suspicion that a child or vulnerable adult is being abused. 
 
Special Circumstances . e.g. the need to work unsociable hours, special working arrangements etc.
The Officer will need a valid driving licence